Character Counts Week: What Kind of Person Am I Going to Be?
* It's important for all of us, adults and young people alike, to take time to reflect on
the principles that will guide our lives, to make a conscious choice as to what kind of person we are going to be. Life
can be difficult to navigate. Choosing our principles first can help make the journey easier and more rewarding.
Key Idea: The importance of choosing in advance the principles that will guide us
Character Traits: Respect - Responsibility
Columbus Day: Finding Answers *
It takes vision, curiosity, perseverance, and a strong work ethic to be a successful
explorer. This message and corresponding lesson plan allow students the opportunity to examine these traits which are
common among explorers from Christopher Columbus to Neil Armstrong. Students are encouraged to put their wonder into action!
Key Ideas: Exploring new ideas - Persevering until one finds the answer
Character Traits: Curiosity - Perseverance - Strong work ethic
Prevention Week: Watch What You Heat
"Safety is not a gadget but a state of mind." Being mindful
of one's safety and the safety of others is a mark of a responsible person.
Key Ideas: Fire safety - Citizenship
Character Trait: Responsibility
International Older Persons Day: Honoring Elders *
Often we place too much importance on the young and beautiful, and forget the beauty that comes with age. The elderly
have much to offer. As Plato wrote, "They have been over the road that all of us must travel and know where it is
rough and where it is level and easy."
Key Ideas: Wisdom comes with age - Young people can benefit from listening to their elders
Character Traits: Respect - Caring
Red Ribbon Week - Secondary-Level Students
Keeping It Real
* For people who are recovering from drug and alcohol abuse, the expression "keeping it real" means getting real
about their substance abuse and the impact it is having on themselves and others. Students consider the importance of being
honest with themselves about the implications and dangers of illegal drug use.
Key Ideas: Drug and alcohol use - Getting honest about the seriousness of substance abuse - addiction
Character Traits: Respect - Responsibility - Honesty
Mind if I Don't Smoke?
* Students consider that not smoking is the
truly respectful thing to do for themselves and those around them.
Key Idea: The costs of smoking to individuals and society
Character Traits: Respect - Courtesy
Note: This broadcast message and lesson plan also work well for the annual Great American Smokeout.
The Power of One
* One person can touch thousands of lives. Red Ribbon Week was founded in honor of one man who made a difference in
reducing drug trafficking. These materials will help your students explore the notion that their individual thoughts and
actions affect others, and that one person can impact the lives of many, for better or for worse.
Key Ideas: Ending drug and alcohol abuse - One person can make a difference
Character Traits: Respect - Responsibility - Caring - Courage
Additional Broadcast Messages
Not Too Smart *
What’s Really Cool *
Why Vape? *
World Food Day: Each One Matters *
Many people around the world and in our own communities don’t have enough to eat each day. Students will consider the idea that we can strive to end a global hunger by taking small local steps. They are also reminded that while they may not be able to help everyone who is hungry, they can help feed one.
Key Idea: Helping the hungry
Character Traits: Responsibility - Compassion
* These same materials can also be found under a Life Skills/Pressing Issues category.
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